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Rev Run joins national campaign to fight diabetes

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Posted: Wednesday, November 28, 2012 8:14 am | Updated: 8:21 am, Wed Nov 28, 2012.

According to, hip-hop icon Rev Run will encourage his fans to live a healthier lifestyle in a new upcoming national campaign focused on educating consumers about diabetes.

Rev Run and Novo Nordisk have teamed to create the “Ask.Screen.Know.” program, which encourages people to learn their risks of diabetes, in addition to being screened regularly for the disease.

Rev Run will appear in national public service announcements and host of events around the country, to raise awareness surrounding diabetes.

“Watching my dad manage his diabetes, I know firsthand the impact that the disease can have. Your health is worth the time. That’s why I joined the ‘Ask.Screen.Know.’ campaign,” Rev Run said in a press release.

“I’m looking at my own risk of diabetes and holding myself accountable for my health. I’m asking others to do the same,” Rev Run said.

According to data released by Novo Nordisk, African-Americans are two times more likely to develop diabetes than Caucasians, while in general, one in four US adults are at risk for the disease.

Rev Run wants to encourage people to be tested for diabetes, since it could lead to other health issues like heart disease, stroke, kidney failure, high blood pressure blindness And other health issues.

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