“Nothing in the world that they’ve ever bought in life that they paid $3.14 is gonna be better than this show,” said promoter and entertainment industry insider LooseCannon S.L.I.M. “You can’t even get a big bag of Red Hot Riplets and a Vess soda for that much.”

He is preparing to shift his annual State of Emergency Concert from MLK weekend to March 14 – better known as ‘314 Day,’ an unofficial holiday in the hip-hop community that celebrates all things St. Louis. This weekend, S.L.I.M. is making fans and offer they can’t refuse to make sure they are on board.

On Saturday, January 7, from 10 a.m. – 2 p.m. at the box office of Chaifetz Arena, fans can show up to purchase tickets for $3.14. The offer is not valid online, or any ticket outlets other than the Chaifetz box office – and are available on a first come, first serve basis.

And there’s a catch.

The ticket special is $3.14, but S.L.I.M. is requiring that they buy them on a leap of faith. He’ll be revealing the lineup gradually in the coming weeks, but won’t disclose any names of the scheduled artists prior to the deal. The only hint he’s provided is that one of the acts was on the State of Emergency Stage last year.

“This ain’t for the people who don’t believe, don’t want to have fun or are negative in any way. My track record – and the State of Emergency brand – speaks for itself,” S.L.I.M. said. “Last year I did it for $7 and I gave them Lil Wayne, 2 Chainz, [Yo] Gotti and more.

“Now I’m telling y’all that it’s gonna be bigger, because it’s for ‘314 Day.’ If you don’t believe me, don’t come – it’s as simple as that. You can watch it the next day on the internet or something, or see everybody else posting about it on Instagram and Snapchat.”

Over the course of his more than 15 years on the scene as a concert and party promoter and founder of LooseCannon Ent., S.L.I.M. has brought some of the biggest names in the industry to town – including Sean “Diddy” Combs, Floyd “Money” Mayweather and too many a-list rappers to keep track with through his concerts, special events and annual charity basketball game.

“It’s like the lottery,” S.L.I.M. said of Saturday’s promotion. “For people to be able to buy a ticket for $3.14 and it turns into the best concert of their life, that’s exciting for me to see people enjoy that – and they are gonna get the best concert they’ve ever had.”

Making 314 Day go global

“I want to make ‘314 Day’ a local holiday that’s nationally recognized,” S.L.I.M. said. “Just like you have ESSENCE Festival in New Orleans, I want ‘314 Day’ to be that for St. Louis.”

The hip-hop community celebrates ‘314 Day’ in the city primarily through social media, though there have been some parties – and Hot 104.1 FM invited all of their listeners to the top of Art Hill in Forest Park for a huge selfie a couple of years back. S.L.I.M. wants to build on that momentum with the show, and take it to the next level.

“You see the hashtags on March 14, people already using it to show that the feel good about the crib,” S.L.I.M. said. “So now let’s commemorate it with a big concert. And not just have St. Louis involved, but the whole [entertainment] industry involved. And when the industry gets involved, the whole world starts watching. 

The Chaifetz Arena will be filled with people representing St. Louis and a bunch of artists from all over [and from St. Louis] coming through to show love for St. Louis.”

And he wants to make sure that people see the value in the experience beyond being entertained with a live show.

“This kind of stuff stimulates the economy here,” S.L.I.M. said. “We gonna have 10,000 people that are gonna have to get their hair done and their car washed. Do you know how many barbers and stylists that is that’s gonna get some work? Do you know how many car detailers are gonna get some work?” Do you know how many black businesses are gonna get work off of this?

I know for a fact that I can see the difference in my community when I do stuff like this.”

The $3.14 ticket special for State of Emergency: 314 Day will take place from 10 a.m. – 2 p.m. at the Chaifetz Arena Box Office. Tickets must be purchased in person and will be available on a first come, first serve basis.

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