Tomorrow night, St. Louis’ own rap giant Nelly will square off with Ludacris in the latest Verzuz battle. The IG Live sessions organized by producers Swizz Beatz and Timbaland feature popular musicians going back and forth with a curated list of their hits. Lil Jon vs. T-Pain, Babyface vs. Teddy Riley are among the Verzuz episodes that have kept urban music lovers engaged via social media during COVID-19.
Last week’s “battle” between Erykah Badu and Jill Scott drew peaked at nearly 750,000 viewers over the course of the three-hour session. And according to an Instagram post from Scott, last week’s social media event garnered more than one billion impressions.
Nielsen also reported that the session resulted in a 300 % jump in music streams for both artists’ music.
Nelly and Ludacris Verzuz battle will take place at 6 p.m. CST on Saturday, May 16. It can be viewed on either artists’ Instagram account once the artist goes live by clicking the play button their profile picture once they begin the live broadcast.