Jimi Hendrix’s family filed a federal lawsuit yesterday (Tuesday) over the use of the guitar legend’s name to market a brand of vodka.
The family claims in the lawsuit that companies owned by Seattle businessman Craig Dieffenbach used trademarked material to market Hendrix Electric Vodka and other products.
Janie Hendrix, Hendrix’s adopted sister and chief executive of Experience Hendrix, the family’s company, said the promotional campaign was a “sick joke” because Hendrix’s death in 1970 was tied to alcohol consumption.
