Kenneth “Babyface” Edmonds is said to be returning to his roots as a starmaker. Allhiphop.com is reporting that he will be returning to overseeing the careers of rising talent, with the launch of his new record label Sodapop Music.
Edmonds co-founded the iconic Hip-Hop/R&B label, LaFace Records, with fellow music mogul L. A. Reid.
During its peak in the 1990’s LaFace introduced the public to revered Atlanta rap duo Outkast as well as fellow rappers Goodie Mob, Cee-Lo Green, Dolla and Youngbloodz and Petey Pablo.
The label also introduced the music world to TLC, Toni Braxton, Usher, Ciara, Pink, Donnell Jones and Tony Rich.
Edmonds and Reid parted ways with LaFace by the end of the ‘90s as Edmonds chose to focus on his career as a musician.
Edmonds hopes to repeat the success he had with LaFace at Sodapop Music, utilizing Island Def Jam’s newest artist, Kristinia Debarge.
The 19-year-old entertainer, who is the daughter of DeBarge keyboardist and founding member James DeBarge, is creating a buzz for her forthcoming debut album with the release of her new song, “Goodbye.”
