St. Louis rap star hosts Easter giveaway in Pagedale
Good Friday 2026 became an unforgettable Easter memory for several hundred families in Pagedale thanks to St. Louis rap star Sexyy Red. It was the kind of celebration that has become second nature to her — a heartfelt nod to the city that made her who she is.
By mid-afternoon, a line wrapped around Prince Beauty Supply, filled with young children buzzing with anticipation. They were waiting for Easter baskets stuffed with candy and toys — and for the chance to pose with the hometown hitmaker whose rise from Northside teen to national rap phenomenon has been nothing short of meteoric.
The parking lot transformed into an impromptu Easter carnival. There was an egg hunt, a bounce house, pony rides, a petting zoo, a gaming trailer, and a towering slide straight out of a summer fair. Food trucks lined the edges, and inside Princess, families stocked up on hair products and accessories with special discounts for the occasion as they prepared to get dressed to the nines for Easter Sunday.
For more than three hours, one phrase echoed over and over: “We love you, Sexyy.”
And she gave that love right back — one child at a time. She posed for a photo with every single kid, making sure each one left with an Easter basket and a moment they’ll remember long after the candy is gone.
“As long as they [expletive] with me, I will keep [expletive] with them,” she said with a laugh. “I’m going to do all I can. I have the money to do for my community. And as long as I have the money, I’m gonna keep doing for my community.”
Sexyy Red’s ascent has been fast and fierce. In just a few years, she’s gone from viral sensation to chart-topping artist, with hits like “Pound Town,” “SkeeYee,” and “Rich Baby Daddy” turning her into one of the most recognizable voices in hip-hop. She’s performed on some of the biggest stages in music and earned national award nominations — including her first Grammy nod earlier this year for her verse on Tyler, The Creator’s “Sticky,” which also features GloRilla and Lil Wayne.
Last November, she became the first female rap artist to sell out Enterprise Center.
Red has carved out a lane that is unmistakably her own — and unmistakably St. Louis. And even with her star on the rise, she continues to show up for the city that shaped her.
She has hosted back-to-school giveaways, handed out Thanksgiving turkeys, surprised families with Christmas gifts, and pulled up to neighborhoods across North County and North City without hesitation. When she says she’s “So St. Louis,” this is the devotion she’s talking about.
Friday’s event was another chapter in that story. It also served as the launch event for her Giving Is Sexyy Foundation.
It was also a chance for kids who might not have had an Easter celebration to feel seen, celebrated, and poured into.
Sexyy Red made sure of that. She didn’t just wave from a distance. She walked the parking lot, chatted with parents, engaged with toddlers, and laughed with teens who know every word to her songs.
“I know I’m not the only famous one here in St. Louis,” she said. “But I’m gonna keep doing what I can to support my community.”