The NAACP is recruiting 2,000 volunteers to get the vote out on Election Day, one text at a time.
Using the organizing tool Hustle, volunteers will be texting voters across six target states –Florida, Georgia, Michigan, North Carolina, Ohio, and Pennsylvania – providing them with voting resources pertinent to their state.
“At the start of our campaign, our ‘power of five challenge’ asked people to spread our voting message to five people, and we’re providing them with a tool to reach far more people,” said Jamal Watkins, NAACP vice president of Civic Engagement.
“This election is one of the most critical in recent times, and we want people to confidently head to polling stations, and we also want to empower them to send their peers to the polls as well.”
The peer-to-peer campaign is part of an aggressive research-based civic engagement strategy by NAACP and GSSA, a Colorado data analytics group. NAACP is concentrating its efforts on increased voter registration and voter turnout in 2018.
Volunteers from all over the country can participate, and NAACP is awarding prizes to the top five volunteers who text the most people for each of the six states.
Visit naacp.org/hustle to sign up.
