No matter how long you’ve lived in St. Louis, you may want to compare the businesses and services you use — your doctor, mechanic, barber or beauty salon — to businesses you’ve never visited.
The St. Louis American is launching its first Reader’s Choice Awards, which will allow readers to identify and recognize the local businesses they consider to be the best. The American will focus the spotlight on businesses that have a track record of excellent consumer satisfaction, and employ, serve and welcome Black Americans and others who live, work or even visit the St. Louis area.
The St. Louis City SC is the presenting sponsor for these Reader’s Choice Awards which celebrate entrepreneurs, professionals and organizations that help power the region’s economy and strengthen its communities. Since the arrival of the COVID-19 pandemic, the number of Black-owned businesses in the St. Louis metro area has increased by over 20%, with women leading the surge as the fastest-growing group of new entrepreneurs.
Publisher Donald Suggs welcomed City SC as the presenting sponsor.
“St. Louis City SC has developed strong community partnerships since its launch four years ago. The St. Louis American is excited to partner with this forward-thinking institution, which continues to intentionally build a wider audience for soccer and many great things happening in St. Louis,” Suggs said. “City SC and The St. Louis American want to see all of St. Louis included in the future growth and prosperity of our local economy.”
With Reader’s Choice, residents can nominate, vote and celebrate individuals, organizations and businesses of all sizes that are helping shape the future of the greater St. Louis area.
There are 12 categories for nominations: Arts, Culture and Entertainment; Business and Professional Services; Churches; Education; Food and Beverage; General Services; Health/Medical Professionals; Home and Garden; Lifestyle and Beauty; Shopping; Sports; and Vehicle Services.
Nominations start Sunday, March 1, and will continue until March 31.
Please go to stlamerican.com to find out how to nominate yourself or a favorite business or service for a Reader’s Choice Award. All businesses and services will be verified before voting begins in April. No nominations will be accepted after March 31, 2026.