So You’re Not An “IT” Athlete, New Beverage Campaign Says, “So F**king What?! Keep Going!” AUSTIN, Texas, June 27, 2024 /PRNewswire/ — Today, Lucky Energy drink launches its new ad campaign, ‘Athletes,’ which takes aim at society’s unrelatable, hyper depiction of athletic success and the pressures faced to achieve excellence. In ‘Athletes,’ the brand champions everyday amateur […]