“font-weight: bold; margin-top: 1px; margin-bottom: 10px; margin-right: 0px; margin-left: 0px; color: #000000; font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: medium; text-align: left; border: 0px initial initial;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”>
“position: static; clear: both; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px;”>
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> Yes, you get to choose them, not the other way around. You choose them with your pricing, your content, your promotion, your outreach and your product line.
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> When choosing, consider:
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> How much does this type of customer need you
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> How difficult is this sort of person to find…
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> and how difficult to reach
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> How valuable is a customer like this one…
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> and how demanding?
“margin-top: 10px; margin-bottom: 10px; text-align: left;”>
“font-family: ‘Trebuchet MS’, Verdana, sans-serif; font-size: small; color: #333333; line-height: 19px;”> It’s not a matter of who can benefit from what you sell. It’s about choosing the customers you’d like to have.
