“font-family: Verdana; line-height: 13px;”>If anyone, it was Steve

Cockerham who brought hope that a new initiative based on something

as vague and unbinding as a voluntary pledge actually could result

in local minority-owned business enterprises doing an additional $1

billion in contracts from area corporation annually by

2014.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>Cockerham,

vice president of Planning, Design & Construction for BJC

Health Care, serves as vice chair on the board of the St. Louis

Minority Supplier Development Council. He also served as corporate

chair of the council’s Business Opportunity Fair, held last

Thursday at the Renaissance St. Louis Grand Hotel.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>Lunch

at the business fair was used to launch the council’s Billion

Dollar Impact, a new initiative in which area corporations pledge

to do an additional collective $1 billion of business annually with

MBEs within the next three years. James Webb, president and CEO of

the council, told The

American he is confident that the voluntary pledges would pay

off because of the commitment he has received from executives on

his board, especially Cockerham and board chair Dennis W.

Weisenborn, vice president of Ameren.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>In

briefly introducing the Billion Dollar Impact over lunch, Cockerham

made very clear what a commitment from someone in his position can

mean when he casually mentioned that BJC is about to spend “a

little over $1 billion” in renovating its Kingshighway

campus.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>Knowing

that Cockerham, who has transformed the process of mandating

minority inclusion in subcontracting at BJC, has “a little over $1

billion” to spend on contracts made the speculative math of the

Billion Dollar Impact much more concrete.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>Webb

offered more math in his brief remarks at the lunch. He said the

council has 280-plus certified member MBEs and 145 corporate

members. He said if regional corporations succeed in upgrading from

$3 billion to $4 billion annually in contracts with area MBEs, as

pledged, this would create 2,000 new jobs.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>The

council’s board also includes top executives at Laclede Gas, U.S.

Bank, Metropolitan Sewer District, Boeing, Monsanto, Express

Scripts, World Wide Technology and Enterprise Holdings. “We are

going to start with the commitment from our board and add

corporations as we go,” Webb told

“mso-bidi-font-style: normal;”>The American

. Walgreens, to

name one corporation not represented on the council’s board, has

made the pledge. Webb also credited Tom Voss at Ameren and David

Steward at World Wide Technology for their leadership and

commitment.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>The

initiative is a public/private partnership. Webb listed many

elected officials who have pledged their support, and Mayor Francis

G. Slay spoke at the announcement. Slay said the Billion Dollar

Impact is a “bold, urgent, and very, very important

initiative.”

One MBE owner, Carmen Jacob of NextGen Information Services, spoke

at the lunch and provided anecdotal evidence that a corporation’s

willingness to try to work with MBEs can pay off.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>“Our

business has grown because two ladies at AT&T sat down with us

and listened, and then committed to expanding with us,” Jacob

said.

“font-size: 9.0pt; line-height: 115%; font-family: Verdana;”>Jacob

urged other area corporations to do the same. She urged them to

“give MBEs a chance and increase the value of your supply

chain.”

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