Last week St. Louis-based financial services firm Edward Jones announced the renewal of a naming rights agreement with the NFL’s St. Louis Rams, extending for 11 more years the contract at the sports and convention facility that is the Rams’ home field. The facility will continue to be called the Edward Jones Dome.
Under terms of the contract, Edward Jones will pay the Rams $42.3 million over the course of the 11-year agreement which extends from April 1, 2014 through March 31, 2025. The original contract term was 12 years at $32.7 million. It was Edward Jones’ option to extend the original terms of the agreement.
“The naming-rights agreement with the Rams is good for our clients and for our firm because it helps extend recognition of Edward Jones nationally and internationally,” said Edward Jones Managing Partner Jim Weddle.
The Edward Jones Dome is owned by the St. Louis Regional Sports Authority and managed by the St. Louis Convention and Visitor’s Commission.