Last year the United Way of Greater St. Louis and Maritz implemented an incentive program that drove an increase in employee participation and boosted the average corporate gift by 29 percent among hundreds of St. Louis companies.
By offering a “5 days, 5 prizes” raffle, for example, Wells Fargo Advisors raised $2.2 million in the first five days of its pledge cycle. Its 2012 campaign totaled $4.3 million – a $377,000 increase over 2011.
The program also boosted the number of individual givers at local companies. In 2012, participating companies saw a 15 percent increase in employee participation.
For more information, visit http://www.maritz.com/United-Way-Merchandise-Incentive-Packages.