Harley-Davidson has added Deborah Ashton as the director of diversity and Lynn Bonner as the director of market outreach.
Ashton is responsible for managing all of Harley-Davidson’s diversity and inclusion efforts. She spearheads Harley-Davidson’s diversity strategies for their workforce, suppliers and community involvement. In her role, Ashton provides leadership, focus and coordination to foster a culture of ownership and to integrate diversity and inclusion into all aspects of the company.
Most recently, she was president of New Explorations Unlimited, a company she formed that focused on executive coaching, leadership development, diversity and multiculturalism. In addition, she was responsible for nationally recognized diversity training at Darden Restaurants and recruiting efforts at Medtronic.
She is a recipient of the Centurion of Diversity Award from the Hispanic Engineers & Information Technology and the U.S. Black Engineers & Information Technology.
Lynn Bonner, director of market outreach within the customer relations and motorcycle product planning group, is responsible for creating, promoting and implementing strategic close- to-the-customer programs and targeted actions. Bonner is focused on ensuring Harley-Davidson’s reach and relevance within the African-American and Hispanic markets.
Prior to joining Harley-Davidson, Bonner held a number of positions at Ford Motor Company on the Ford, Jaguar and Land Rover brands including national pre-owned brand manager, cultural marketing manager, new dealer launch manager and owner loyalty program manager.