Last Monday evening (April 24) BET Networks announced its new approach and programming lineup during its BET Upfronts event at the Manhattan Center Studios in New York City. After introducing East St. Louis native Reginald Hudlin as the new President of BET, the network didn’t waste any time in making its renewed loyalty to its viewers crystal clear. “The Black audience does not want to be treated like a late night booty call,” said Hudlin.
The network rolled out previews to its newest programs, which include a healthy slate of reality-based shows centered around celebrities including rising R&B star Keyshia Cole, rapper DMX and football star Vince Young. Other noteworthy programs include the new Beef series and 1 More Chance.
Drawing success with airing each of the Beef DVD installments, BET decided to give the green light on a series, which will also extend itself past hip hop and into pop culture, as the preview showed Naomi Campbell and Tyra Banks.
Meanwhile, 1 More Chance, will give celebrities that are considered well past their prime one more opportunity to make it big. Hammer among others, will be featured and Queen Latifah will host.
LL Cool J, Lupe Fiasco and Mary J. Blige were among the artists present Monday night to show support for BET’s new regime. “BET truly has a huge stake in my career,” LL said. “This is really my home.”