While his Outkast groupmate Andre 3000 is overseas promoting his new clothing line, Big Boi has jumped on a hustle of his own. Coca-Cola’s Full Throttle Fury Energy Drink announced today (September 30) that Big Boi has been tapped as the brand’s new face.
With Big Boi as a new spokesman, the company is also relaunching Full Throttle Fury with a completely new look and experience, in an attempt to tap the lucrative African-American male demographic.
The rapper will take part in an upcoming advertising and marketing campaign, which will also see Full Throttle Fury act as the official sponsor of record release parties for Big Boi’s upcoming album Sir Luscious Leftfoot: Son of Chico Dusty.
Full Throttle Fury will also act as sponsors of a multi-city promo tour, that will hit at least 50 venues nationwide.
Full Throttle Fury is available in stores nationwide, while reports stated that Sir Luscious Leftfoot: Son of Chico Dusty will hit stores on October 28.
Information from Allhiphop.com contributed to this report.
