Several media outlets reported this week that rapper 50 Cent sold his minority stake in EFFEN vodka, cutting ties with the brand.
The reports came following an Instagram post where 50 Cent claims to have made $60 million on the sale.
Beam Suntory Premium Sprits outright deny the reports.
“Contrary to any inaccurate media reports, EFFEN Vodka’s partnership with 50 Cent continues,” the company said in a statement.
