Rap superstar LL Cool J is in negotiations to represent popular lip balm brand, Chapstick.
According to industry trade magazine Brand Week, LL Cool J is seeking to leverage his popularity as a celebrity, through various endorsement deals.
In addition to his possible deal with Chapstick, LL is seeking to endorse a vitamin supplement to capitalize on his popularity in the fitness/training market, since his book LL Cool J’s Platinum Body hit stores in Dec. 2006.