Atlanta rap star Soulja Boy Tell’em is elevating his success with a newly signed sneaker and apparel contract with Collipark Music/Interscope Records and Yums Shoes.
Under the multi-year agreement, Soulja Boy Tell’em will work with Yums’ designers to create his own signature shoe with Yums’ Block Star line of sneakers, which feature graffiti art on the soles of each colorfully crafted shoe.
“It clearly demonstrates how music and fashion blend together.” said Yums Shoes CEO JP McDade. The rapper’s business deal comes as amid the success of his Grammy award nominated single “Crank That (Soulja Boy).”
The song, which is featured on Soulja Boy Tell’em’s platinum-selling debut album souljaboytellem.com, has generated more than 3 million downloads of the song and ringtone to date.
“He built his own brand and we were lucky enough to work with him to take it to the next level,” said Steve Berman, Interscope/Geffen/A&M President of sales and marketing.
