A few days ago, Usher sent out an alert that he would soon debut his “new look.” On Friday afternoon at the exclusive Capitale restaurant in Lower Manhattan, he unveiled that his new look had nothing to do with style – it dealt more with a state of mind. New Look is the name of the singer’s new charity organization.
“I reached a point where writing a check for charitable causes wasn’t enough,” Usher said. “I wanted to sit in the driver’s seat and really know I’m truly making a difference in a child’s life. The best way to do that is to have your own nonprofit organization, a strategic plan and opportunity to implement that plan. Our mission is to provide young people with a new look on life through education and real-world experience.”