The Oprah Winfrey Network (OWN) announced that its primetime Saturday (April 20) lineup featuring “Iyanla: Fix My Life,” “Raising Whitley” and Life With La Toya” ranked No. 1 for African-American women in all of television for a second consecutive week.
According to Bluefin, OWN drew 3.7 million total viewers for the night, with episode two of “Iyanla: Fix My Life” featuring Sheree Whitfield attracting 1.5 million, followed by the series premiere of “Raising Whitley” at 1.2 million and “La Toya” drawing just over 1 million.
Among African American females, ages 25-54, all three shows ranked No. 1 in their respective time periods across all broadcast and cable networks.
Over the past two Saturday nights, OWN has been the most watched network (non-sports) for African-American viewers. In addition, for the second consecutive week, OWN was the No. 1 most social cable network in primetime (non-sports) on Saturday in all of TV according to Bluefin.
Information from Eurweb.com an Bluefin contributed to this report.
