Nelly’s “Pimp Juice” energy drink is being distributed in France and Sweden. The brand was launched in Paris last week at a talent showcase featuring several top French DJs. Talks are also underway for “Pimp Juice” to sponsor French basketball leagues.
Meanwhile, “Pimp Juice” has become the official soft drink sponsor at all MTV events in Sweden.
Fillmore Street Brewery, which manufactures and distributes “Pimp Juice,” is planning a major U.S. and European promotional push to coincide with the September 16 release of Nelly’s new album, “Brass Knuckles.”
