Rising spoken word star and St. Louis native Prince Ea teamed up with Chevrolet to write, record and film a new piece inspired by the all-new 2016 Cruze.
For this collaboration, the writer and performer penned lyrical imagery depicting a parallel he sees between the Cruze and his own work-ethic, both as representations of what it means to hustle.
“I am really excited to have the opportunity to be involved in launching a product that breaks new ground in connecting people,” Prince Ea said.
With more than half a million followers on his YouTube channel and more than 57 million total video views, Prince Ea is a proven boundary-breaking artist.
“This tremendous work from Prince Ea is a way for us to have a meaningful conversation with an increasingly influential audience, and demonstrate that our Chevy values align with theirs,” said Paul Edwards, Chevrolet, U.S. vice president of marketing.
