He was supposed to have a big reveal of the lineup for his State of Emergency Four concert next Tuesday (March 14). But the discussion became anything but, as LooseCannon S.L.I.M., veteran promoter and producer of the popular State of Emergency concert discussed the show’s return to Chaifetz Arena next week.
“I just want to see if I can do it,” LooseCannon S.L.I.M. (short for St. Louis Is Mine) said.
Now in its fourth year, the hip-hop show moved from January to March 14 to show extra love and appreciation for his city. The day is better known to young people as 314 Day, an unofficial holiday shows love to all things St. Louis.
“I’m still standing on “St. Louis, trust me,” S.L.I.M. said regarding who would taking the stage at Chaifetz Arena. “Buy your tickets and show up and it’s gonna be one of the best concerts you’ve ever been to in your life.”
He wants the bragging rights of selling out a St. Louis arena without announcing the lineup or a headliner, so he is taking a huge risk.
Thanks in part to a super promotion where he offered select tickets for $3.14 for a couple of hours the day the show went on sale, he has a huge head start on the gamble paying off.
Thousands wrapped around the building of Chaifetz Arena in the freezing temperatures for hours in advance to take advantage of the sale on January 7. When the promotion window ended, a few thousand more stayed in line to purchase tickets anyway – probably thinking it would be worth the hype considering all the people in line before them.
“Man, I can’t even describe to you how it feels,” S.L.I.M. said. “For people to stand outside in the cold at six o’clock in the morning off of my word … that feels good. It’s unbelievable for me – and it’s humbling, because you know how people really feel and how they support your brand and your vision.”
And he has one more deal up his sleeve that he said is special for St. Louis American readers.
“Enter the BOGO code SOE4 and they will be able to buy three and get one free,” S.L.I.M. said. “Three plus one equals four.”
He feels that the element of surprise only adds to what he is says will be an epic experience.
“Do you know how it’s gonna feel not knowing who is coming and have your favorite people walk out on stage? That’s like Christmas,” S.L.I.M. said. “The suspense is a small price to pay for what they are going to get. I’m giving way more than y’all’s money’s worth. I feel like by doing this way I have everybody in the industry looking at St. Louis.”
The industry has already taken notice. Sean “Diddy” Combs’ network Revolt TV got behind the idea and will be airing the State of Emergency Four concert.
“At 7 p.m. on the dot we are going live on TV. Anybody that’s out of town, tell them to turn on Revolt and they are going to see us,” S.L.I.M. said. “They are going to see 10,000 people in there with St. Louis caps on. The whole world is gonna love St. Louis on 314 Day – an underground holiday that Young Dip (a former radio personality for Hot 104.1 FM) made up.”
He has dropped some hints. The Migos and Jeezy are apparently on the bill, based on hints revealed in a promotional video produced by Revolt, but that is all he’s giving up.
“If you’re in the car having a bad day and listening to the radio, you don’t know what song is gonna come on the radio and brighten up your day,” S.L.I.M. said. “That’s what I want to do at Chaifetz Arena next week.”
State of Emergency Four will take place on Tuesday, March 14 at 7 p.m. For tickets or more information, visit www.thechaifetzarena.com or www.ticketmaster.com.
