“font-family: Verdana; line-height: 13px;”>When the St. Louis

Minority Business Council changed its name to the St. Louis

Minority Supplier Development Council this year, it signaled a

focus on grooming more productive relationships between

minority-owned business enterprises (MBEs) and the area’s large

corporations that hold and distribute most of the region’s

wealth.

“font-size: 9pt; line-height: 115%; font-family: Verdana;”>Today,

the council will intensify this focus with the announcement of the

Billion Dollar Impact, a new initiative in which area businesses

pledge to do an additional $1 billion of business annually with

MBEs. The goal, said James Webb, president and CEO of the council,

is for St. Louis corporations to upgrade the collective value of

their contracts with area MBEs from $3 billion to $4 billion

annually within the next three years. The council will track the

effect of these voluntary corporate pledges in quarterly

reports.

“font-size: 9pt; line-height: 115%; font-family: Verdana;”>A

voluntary pledge is anything but a binding agreement, but Webb is

confident that the initiative will produce results based on the

commitment of the council’s Board of Directors – in particular its

leadership, board chair Dennis W. Weisenborn, vice president of

Ameren, and board vice president Steve Cockerham, a BJC Health Care

vice president who has transformed the process of mandating

minority inclusion in subcontracting. The council’s board also

includes top executives at Laclede Gas, U.S. Bank, Metropolitan

Sewer District, Boeing, Monsanto, Express Scripts, World Wide

Technology and Enterprise Holdings. “We are going to start with the

commitment from our board and add corporations as we go,” Webb told

The American.

Walgreens, to name one corporation not represented on the council’s

board, has made the pledge.

“font-size: 9pt; line-height: 115%; font-family: Verdana;”>The

initiative is a public/private partnership. Webb will announce the

Billion Dollar Impact today at its Business Opportunity Fair

alongside Gov. Jay Nixon and Mayor Francis G. Slay, who are fully

supportive, as is County Executive Charlie A. Dooley and – a key

player in statewide efforts at minority inclusion – Kelvin Simmons,

who directs the state’s Office of Administration.

Webb emphasized that this is not a zero sum

game, where money is transferred from majority-owned firms to MBEs,

though it seems impossible for the initiative to succeed without

some transfer of capital being spent in the region. “We’re not

swapping dollars,” Webb said. “Our goal is to increase employment

through minority businesses. The data show that 77 percent of new

hires in Missouri are from small and minority-owned firms.”

“font-size: 9pt; line-height: 115%; font-family: Verdana;”>We

applaud Webb, his board leadership, their bosses (very much

including Tom Voss, CEO of Ameren, who deserves special recognition

for his substantial and unprecedented commitment to minority

inclusion at the utility giant) and the elected officials who have

offered their support. Although there is a moral imperative to act

fairly, it is only recognition of their enlightened self interest

that will grow and sustain this initiative. Whether or not the

initiative succeeds in generating new jobs and wealth, even

“swapping dollars” would improve the region in this case, given the

crippling race-based disparities that face St. Louis by every

measure: wealth, employment, health, education. As Aristotle said,

poverty is the father of crime and revolution. The violent crime

that disproportionately plagues the African-American community in

St. Louis, and spills over to impact everyone, is keyed directly to

the entrenched poverty in many of our black

neighborhoods.

“font-size: 9pt; line-height: 115%; font-family: Verdana;”>Part of

the solution is through enhanced economic opportunity. This new

initiative focused on improving economic opportunities for African

Americans in St. Louis is a step in the right direction. “It’s a

beginning,” Webb said, and we agree – a positive

beginning.

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