While difficult times continue for newspapers, The St. Louis American remains a trusted news source for our community.
The St. Louis American team is aware of the role our readers and audience tell us we play in their lives as a reliable source of information. We know we have the greatest readers and audience in the nation, not simply because we’ve been chosen as the best Black newspaper in the nation by our colleagues in the NNPA two of the last four years, but because of the ways in which our print readership and fast growing digital audience engage with The St. Louis American.
The American is determined to find viable paths for sustenance and growth to ensure that we can be here for the next generation and the generation beyond. This has led us to introduce our Supporters campaign. It is a new initiative to ensure that The American survives and thrives despite the most challenging social and political landscape of current times.
St. Louis American team members are proud that The St. Louis American (The American) is affectionately referred to as “The paper,” and is seen as part of the family in so many households. Scores of self-described supporters and others outside of the local African American community read The St. Louis American in print and online to get a better understanding of what’s going on in the Black community. St. Louis is still seen as a bellwether of what’s happening in Black America and middle America writ large.
As print newspapers continue to decline and scholarship events and award shows multiply, it’s become more challenging for The American to maintain and grow its position in the market.
You are probably aware that local newspapers and magazines have been in decline and some have closed.
The American is determined to find viable paths for sustenance and growth to ensure that we can be here for the next generation and the generation beyond. This has led us to introduce our Supporters campaign. It is a new initiative to ensure that The American survives and thrives despite the most challenging social and political landscape of current times.
It is now more important than ever with the outcome of the recent elections powered by disinformation that now outweighs news from traditional sources that have a reputation for integrity that we continue to serve you with news that comes from an institution you trust.
Please help us continue to strengthen our mission to serve, empower and advocate for greater equity in St. Louis by becoming a Supporter of The St. Louis American today.
Thank you for learning more about this initiative and registering by clicking HERE or using the QR code below.
Your support will help us continue to amplify voices in our community that are often demeaned and simply ignored. It will help The American continue to evolve to meet the challenges of the moment and best serve our community, celebrate our achievements and help find solutions locally, nationally and globally.
