A former employee at an Atlanta-based marketing firm is at the center of a firestorm after a photo he posted of himself online with a colleague’s black son unleashed a wave of racist bile from the man’s friends and other Internet hatemongers.
Polaris Marketing Group employee Gerod Roth was fired after snapping a seemingly innocuous selfie alongside 3-year-old Cayden Jenkins and posting it to Facebook on Sept. 16, triggering an immediate torrent of hateful comments, including “I didn’t know you were a slave owner” and “But Massuh, I dindu nuffin” while also calling the young boy “Kunta Kinte.”
It was unclear what prompted the string of hateful jibes, but at some point Roth – who goes by the name Geris Hilton on Facebook – replied to a friend asking “Dude where the hell did you get a black kid??” by saying, “He was feral.”
Polaris Marketing Group President Michael Da Graca Pinto called the Facebook comments “disgusting,” but insisted Roth’s Sept. 29 termination two weeks after the post was the result of unrelated issues at work.
“It breaks my heart that Sydney and her adorable son Cayden were subjected to such hateful, ignorant and despicable behavior,” Pinto wrote in a statement over the weekend.“Cayden visits my office almost every afternoon after daycare, he’s sat at my dinner table,”
The entire post was taken out of context, Roth told WAGA-TV, explaining that his intended meaning addressed a comment asking where he found Cayden.
“I just really feel upset, not only with myself, but also with the character that was based on the comments my friends made,” Roth told the TV station on Monday. “I feel as if, not only poor Cayden himself has been victimized, but also myself for being targeted.”
Information from WGA-TV and The New York Daily News contributed to this report.
