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“font-family: Verdana; font-size: 13px;”>Now that Judge Susan

Nelson has ruled in favor of the players with respect to the NFL

owners locking the players out, just what does it mean?

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“font-size: 10.0pt; font-family: Verdana;”>I readily admit that I

am neither a judge nor lawyer. While I have opinions on both, it is

clear here to see who the winner is – and it is neither player nor

owner.  It’s the lawyers.

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“font-size: 10.0pt; font-family: Verdana;”>When it is all said and

done no matter what the courts say, both sides need to do the deal

without the courts and the platoon of lawyers each side has

employed. To have this thing drag out does no one any

good.

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“font-size: 10.0pt; font-family: Verdana;”>But then again, we are

talking about a collection of inept parties who do not get

it.

“margin-bottom: .0001pt; line-height: normal;”>The players have

given more away to the owners over the years than the Indians did

to the Pilgrims. They have yet to figure it out. They growl about

what they are going to do, and yet they have few guarantees for

their players when it comes to contracts and even less when it

comes to health care and pensions.

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“font-size: 10.0pt; font-family: Verdana;”>As for the owners, they

think that they answer to no one when it comes to what they make.

If they just made the players seem close to being more of a

partnership, the players would shut up and go away.

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“font-size: 10.0pt; font-family: Verdana;”>Enter Demaurice Smith,

the executive director for the players association.

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“font-size: 10.0pt; font-family: Verdana;”>The owners did not do a

good job of scouting him. If they did, they would have realized he

was not willing to roll over like the previous regime and sell out

the players. Smith meant business from day one, and the owners are

finding that out first-hand now.

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“font-size: 10.0pt; font-family: Verdana;”>So where do they go from

here? Funny that you ask. It appears that the appeal the owners

file will be heard heard in St. Louis by the Eighth Circuit.

Interesting to say the least, and that is all I will say about

that.

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“font-size: 10.0pt; font-family: Verdana;”>The players are not in

the clear by any means, nor are the owners. My question is: are

they dumb enough to stay in the courtroom, compared to staying at

the bargaining table?

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“font-family: Verdana; font-size: 13px;”>Selling the

WNBA

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“font-size: 10.0pt; font-family: Verdana;”>A former Girl Scout was

appointed president of the WNBA.

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“font-size: 10.0pt; font-family: Verdana;”>Laurel J. Richie, senior

vice president and chief marketing officer for Scouts of the USA,

was named Donna Orender’s successor Thursday by NBA commissioner

David Stern.

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“font-size: 10.0pt; font-family: Verdana;”>Richie, who once sold

the scouts’ famed cookies herself, begins day-to-day operations of

the basketball league on May 16.

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“font-size: 10.0pt; font-family: Verdana;”>In his search for the

league’s third president, Stern’s committee said someone with a

business background was critical. The WNBA enters its 15th season

with 12 teams, six of them independent. Yet few have made a real

profit. Connecticut benefits from owning its facility at the

Mohegan Sun Arena.

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“font-size: 10.0pt; font-family: Verdana;”>Richie, who has worked

on marketing campaigns from American Express to Huggies in her

career, will be charged with furthering the WNBA’s brand, reporting

to NBA deputy commissioner Adam Silver.

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“font-size: 10.0pt; font-family: Verdana;”>I hope this works. I

like the WNBA, as there are enough good players. Here is the

problem. Because they have lost money, the NBA owners no longer

want to invest, hence the WNBA will have to do a better job of

finding their own money to survive. They also have to do a better

job of identifying who their fans are. In all, there is a place for

the WNBA on the spectator sport food chain.

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