In 2009,
Domino’s Pizza started using a brutally honest ad campaign where
customers criticized the pizza’s quality.
“font-size: 9pt; font-family: Verdana;”>What was considered to be a risky decision to air these commercials by newly hired CEO J. Patrick Doyle turned to gold as Domino’s experienced a historic 14.3 percent quarterly gain last year.
“font-size: 9pt; font-family: Verdana;”>Earlier this year, Church’s Chicken closed all of its stores in the Nashville area in order to retrain all of their employees. They put on an intense customer service boot camp. Spokesperson Bonnie Warschauer said the shutdown was prompted by a drop in customer satisfaction that resulted in an increase in customer complaints.
“font-size: 9pt; font-family: Verdana;”>What does this have to do with football? What does this have to do with the St. Louis Rams? I used those examples because prior to going into the bye week, I heard some head-scratching comments made by head coach Steve Spagnuolo. He said that there will be some self-scouting of themselves. And after the loss to the Washington Redskins, he said he saw some good things in the loss.
“font-size: 9pt; font-family: Verdana;”>Okay. While he believes that, the rest of the masses are asking almost in unison, “Who do we believe, you or my lying eyes?”
“font-size: 9pt; font-family: Verdana;”>Can we get some honesty here? I think it would be nice for a change to get some honesty from not just the head coach, but General Manager Bill Devaney as well.
“font-size: 9pt; font-family: Verdana;”>Look, it’s next to impossible for a general manager in any professional sport to always hit homeruns on draft picks and in free agency. But, you know what? Sooner or later, the general manager needs to make a play, just like we want the players to make a play.
“font-size: 9pt; font-family: Verdana;”>In hindsight, it doesn’t make sense to get mad anymore when wide receivers Mike Simms-Walker, Austin Pettis and company can’t even catch the ball or have common sense to call for a fair catch.
“font-size: 9pt; font-family: Verdana;”>Or when defensive tackle Justin Bannan and his rebuilt motor from Riverside Salvage cannot stop the run. Right tackle Jason Smith’s play has been poor. As a matter of fact, both sides of the line are awfully bad.
“font-size: 9pt; font-family: Verdana;”>The secondary is decimated by season-ending injuries to Ron Bartell and Bradley Fletcher. And it keeps getting worse for the Rams.
“font-size: 9pt; font-family: Verdana;”>That’s why it wouldn’t be such a bad thing to give the paying customers some honesty. The Rams’ last winning season was 12-4 in 2003. A very reliable source told me Spagnuolo had the exact same dazed stare former Rams coach Scott Linehan developed before he got fired. And that don’t sound good.
“font-size: 9pt; font-family: Verdana;”>Honestly.
“font-size: 9pt; font-family: Verdana;”>For more Rams talk tune into Moses Show Keeping It 100 on IWatchradio.com Wednesdays 12-1 CST.
