The Missouri Division of Tourism has tapped FUSE Advertising of St. Louis to produce a new advertising campaign designed to promote Missouri as a getaway solution for African Americans across the country.
The groundbreaking advertising campaign, produced by FUSE, launched Monday (May 2) online at www.whatuneedmo.com and nationally via radio, television, and print.
Using the tagline “Missouri – Giving you what you need,” the campaign differs from other states’ tourism marketing in that it places its emphasis on the needs of busy individuals and families rather than on one particular tourist activity.
“We are promoting Missouri as a getaway solution – a place that gives you what you need, whether it is to clear your head or to get a change of pace, and the ability to do it when you want, be it three months from now or on the spur of the moment,” said FUSE President Clifford Franklin.