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“You’re only as good as the people you hire.” – Ray Kroc, founder

of McDonald’s 

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In March, the American economy added 216,000 jobs and the

unemployment rate fell to 8.8 percent, the lowest in two years.

That is the good news.

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The bad news is that the nation has a mighty long way to go to

recoup the 13 million jobs lost during the great

recession.

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The real bad news is that with an unemployment rate of 15.5 percent

for African Americans and 11.3 percent for Hispanics, communities

of color seem to be fighting a losing battle to keep from being

overwhelmed by the jobs crisis.

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For more than two years, the National Urban League has led the call

for a national response to extremely high unemployment throughout

urban America. Our Jobs Rebuild America 12-point plan offers a

blueprint for change. It calls for the restoration of the Summer

Youth Jobs Program to provide summer jobs for millions of teens. We

also propose greater public/ private investments in job training

for those most at-risk for joblessness and least equipped to

navigate their way back to gainful employment.

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And while Washington thus far does not appear to be listening, we

have sought and found allies elsewhere, including some in corporate

America.

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For example, we are pleased that this week McDonald’s Corporation

is launching an unprecedented hiring campaign, aimed at adding

50,000 new crew and management employees to its payrolls. The

company plans to add 3-4 new workers to each of its 14,000 U.S.

restaurants.

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In addition to providing a pathway back to the dignity of work,

many of these new “Mcjobs” come with training, flexible work

schedules, competitive benefits, scholarship opportunities and

growth potential. The company points out that more than 75 percent

of its restaurant managers and many of its corporate staff and

executive leadership, including current company president, Jan

Fields, started behind the counter.

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McDonald’s projects that the addition of 50,000 new employees will

boost the economies of states and local economies, which can likely

expect an additional $430 million spent on housing, almost $186

million in taxes, and $180.5 million in

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grocery purchases.

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African-American teens, 38.5 percent of whom are currently

unemployed, may especially benefit from this hiring blitz. The

unemployment rate for black teens consistently hovers near 40

percent, the highest rate of any group in the country.

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In addition to putting thousands of black teens on successful

career paths, each year McDonald’s selects one high school

student-employee from each state and the District of Columbia for

$2,500 scholarships, as well as three national “McScholar” winners

who each receive $5,000 scholarships.

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The National Urban League will continue to push for federal action

in response to the jobs crisis in urban America. In the meantime,

we applaud McDonald’s for doing its part with its “National Hiring

Day.” More jobs mean a stronger economy and a better future for our

children, our neighbors and our nation.

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Marc H. Morial is president and CEO of the National Urban

League.

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