“font-family: Verdana; font-size: 13px; line-height: 14px;”>“I’m in shock,” said Sherrell Hall, creator and designer for Adiktion Clothing. “I can’t even pull the words together to describe how I feel – and it still hasn’t even really hit me yet.”
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>Hall learned this weekend that she was one of a few up-and-coming designers from around the nation – and the only one out of St. Louis – invited
“mso-spacerun: yes;”> Fashion Week LA, to be held March 15- 18.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>Her work will be featured alongside iconic lines like Chanel and several celebrity designers and will showcase her collection to major media outlets.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“There are five pages of media that will be attending,” Hall said. “Right now, I’m just trying to keep my composure – and keep from going crazy.”
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>Buyers from several major fashion lines will be on hand to observe during the three days as well.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>There were no hookups, no “friend-of-a-friend” connections or associations. She hit “send” on an e-mail and probably crossed her heart (and fingers) while saying a prayer at the same time.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“It had to be off of my garment because all I did was send an e-mail with my clothing samples,” Hall said. “I’m hoping that when they see what I can do live on the runway, they will say, ‘We
“mso-bidi-font-style: normal;”>need industry.’”
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>She wants to bring St. Louis’ flavor with her when she goes to Los Angeles. Tonight (Thursday, Feb. 10) at 7 p.m. she will conduct a model search at Club Amnesia.
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“mso-spacerun: yes;”> to rip the runway and bring it – girls who can stand next to other girls who do this for a living all across the world and go toe to toe with them,” Hall said.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“We do have that type of talent here, too. We just don’t get the type of exposure to let people know that we are here.”
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>She’s only 27, but few people know more about the caliber of urban fashion talent in St. Louis than Hall. She teamed up with late Eyekon Clothing creator Shawn Williams six years ago to create Face Off. What began as a venue to showcase their lines has evolved into one of the most high-profile fashion events in the area.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“Me and Shawn were doing Face Off to give people a chance to see what St. Louis has to offer,” Hall said. “And that’s what I want to do in L.A. next month.”
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>Hall will be offering up style she describes as fresh, sassy, youthful and classic in swimwear, ready to wear and evening.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“It’s something you can pack your whole suitcase and go on vacation with,” Hall said.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>At Style Fashion Week LA, Hall will feature colored leathers, soft satins, knits and silk prints drawn from the best of Adiktion over its seven-year history, fused with new pieces inspired by what she is feeling leading up to the show.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“This is what I do, and I have to use this to show people I’m ready, that we as a city are ready for other people to see what we can do,” she said.
“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>“This is our time to shine.”
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“font-size: 10.0pt; line-height: 115%; font-family: Verdana;” lang= “EN-US” xml:lang=”EN-US”>Adiktion holding a casting all for Style Fashion Week LA models tonight (Thursday, Feb. 10) from 7-9 p.m. at Club Amnesia (1204 Washington Ave.). There is a $20 application fee. For more information, call (314) 517-0640.
