From French Vanilla to Dutch Chocolate, the many flavors that represent the spectrum of hues among women of color are indeed a beautiful thing.
But the reality is that with those complexions, can come some serious complexity with respect to the search for cosmetic products.
Actually, every once in a while it can be more than a notion!
Plenty of ladies can attest to the being the lone person of color at an office outing makeup party- or even at the cosmetics counter – and been met with a blank stare of horror as the host/professional beauty consultant is charged with the task of selecting a starting point for a cosmetic package that hides imperfections, highlights and accentuates.
On Saturday morning (May 21), the Macy’s of St. Clair Square Mall will be hosting an event that will use one of the biggest names in the beauty business to guide women of color to be their most stunning selves – and for a worthy cause.
Through “The Color of Beauty” Macy’s will honor women of color with an exceptional fashion and cosmetic event.
“Quite honestly, I’m super excited about what the day will bring,” said Tammie Holland of Majic 104.9 FM, who will host the fashion show portion of the festivities. “And I hope everyone will join us.”
A major source of excitement for Holland and many planning to attend has to be the informational segment led by self-made black beauty maven Lisa Price, founder and president of the Carol’s Daughter hair and body care line.
“I think more and more women are embracing their different needs and have been frustrated for so long finding the beauty products that meet their needs,” Price said. “I understand the frustration and have been there before. It’s so important to find products that work for you. Together with Macy’s, we will help women find their beauty solutions.”
Price began brewing her own beauty solutions in her Brooklyn kitchen during the early 1990’s.
In 1999, Lisa opened her first boutique in her Brooklyn neighborhood and a second store opened in Harlem in 2005. The line attracted a loyal following including celebrities like Jada Pinkett Smith, Halle Berry, Erykah Badu and Rosie Perez.
By 2007, Carol’s Daughter began working with Macy’s and distribution of Carol’s Daughter products continues to expand throughout Macy’s network of 810 stores and online at macys.com.
“What a fantastic organization,” Price said of Macy’s. “Our partnership has flowered over the years and I am very thankful.”
Price will discuss her personal journey as an odds-defying entrepreneur, the newest products offered by Carol’s Daughter as well as insightful tips and tools for women of color to use in enhancing their natural beauty.
“I will be sharing how my mother taught me to channel my dreams and make them my everyday reality,” Price said. “You must follow your dreams, identify your passion, find a team that believes in your vision, adapt to the changing landscape and always remain authentic.”
But Saturday’s festivities go far beyond the success and joy that comes with embracing and enhancing beauty among women of color. The event allows guests to give back as they give to themselves.
Guests will receive a free, 10-day supply of perfectly matched foundation to take home with you. Every ticket holder will also receive a $20 dollar Macy’s gift card and a swag bag filled with cosmetic samples designed with women of color in mind. In addition, $5 from every ticket sold will be donated to the Big Brothers Big Sisters of Southwestern Illinois.
Through the activities, women of color can enjoy themselves while learning to put their best face (and hair – and body) forward. But Price believes the notion of doing so must begin long before any products are or processes are applied.
“Embrace your unique beauty,” Price said. “Any woman can try any regimen. Just don’t put yourself in a box.”
The Color of Beauty will take place this Saturday (May 21) from 10 a.m. – 4 p.m., at the Macy’s located in St. Clair Square Mall, 134 St. Clair Square, Fairview Heights, IL. Deborah Patterson, Vice President of the Monsanto foundation will kick off the event. Price will present at 11 a.m. and a fashion show hosted by Tammie Holland will follow her presentation. Price will present again at 2:30 p.m. For more information, call (618) 624-2000, ext. 2781 or visit http://www.stclairsquare.com/shop/stclairsquare.nsf/salesevents
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