Warwick Scott, CEO of the Wendell Scott Foundation, collaborated with NASCAR and Neiman Marcus of St. Louis to create a fashion experience that brought style and speed together. Raceway to Runway kicked off the NASCAR Cup Series Weekend on May 31, 2024, at the World Wide Technology Raceway.
This unique event displayed the evolution of NASCAR from one that is strictly automotive focused, to one that embraces fashion and sets trends.
Scott started the foundation to honor his grandfather Wendell Scott, who was the first Black NASCAR driver. He competed and won the NASCAR Grand Nationals Series without any formal training, making him an anomaly in the racing world. Warwick brought that spirit of excellence and his flair for fashion to Neiman Marcus, creating an experience that will revolutionize the St. Louis fashion scene.
The fashion show was directed by Caira Butler M.S., Neiman Marcus’ new Brand Experience lead. She was praised for her style and ability to organize premiere events like Raceway to Runway and various trunk shows throughout the year.
Patrons had the opportunity to pose with exotic cars stationed near the entryway, including a Blue Ferrari F8, a pristine Petty 81 Buick Regal Tribute, and an official NASCAR STEM Truck to name a few. Inside, guests enjoyed a luxurious atmosphere and colorful cocktails crafted with Nelly’s own MoShine released last spring. Guests were also serenaded by Adrianne Felton-King and Timothy “TC” Chandler on the piano.
The fashion show opened with a sleek racing suit paired with a Jolie Madame Balmain bag and a classic So Kate Lounoutin. This racer-chic look perfectly aligned with the intersection between high fashion and NASCAR racing that Warwick sought to capture. The following looks consisted of glitzy evening wear, bold spring looks for the fashionista who loves making a statement. Then came an array of flowing linen and breathable knit, great for your next vacation or garden party.
Keeping style and opulence in mind, Butler breathed life into an idea that started as a casual conversation between Warwick and his tailor. If you missed Raceway to Runway 2024, worry not. It will return next year for its 3rd annual installment. We all can’t wait for what Caira and Warwick have for us next!
Zaria Mac is a lifestyle writer, content creator, and fashion model.
